PACKAGING/ BRANDING PROJECT
BRAND IDENTITY N' PACKAGING DESIGN
2018
THE TASK
Create a gourmet brand for a company that produces Spanish olives.
1) NAMING
2) VISUAL IDENTITY
3) PACKAGING DESIGN
The concept of the name is hybrid of the words Ole + Olive
*Ole; Spanish word that is internationally recognized
*Olive; The product
The idea behind this is that when one reads the name, they shall instantly know the origin of the project due to the copywriting.
The Logo and slogan are in red and gold as it is the colour that Spain is mostly associated with due to its flag and general traditional attire.
The Typeface is a serif font that shifts weight throughout to indicate elegance.
